Email audit
Email audit is for teams that need a practical quality review before messages reach a large audience. It helps answer whether an email is ready from a content and operational perspective, not just whether the HTML technically exists.
What an email audit should answer
- Are the important links valid and reachable?
- Are the images loading the way we expect?
- Does the message appear complete and trustworthy?
- Are there obvious issues that should stop a release or campaign launch?
When to run audits
Use email audit:
- before a release that changes transactional email templates
- before a marketing or lifecycle campaign goes wide
- when QA needs a repeatable quality review step
- after a captured campaign sample reveals something suspicious
Recommended workflow
- Capture or select the message you want to review.
- Check links, images, and visible content quality.
- Review any issues that would affect trust, conversion, or support load.
- Re-run the audit after fixes before approving the send.
Best paired tools
- Device previews when rendering differences matter
- Campaign Probe when you want to inspect live campaign samples
- Email compatibility when client support questions are central
- Deliverability tests when you also need cohort-level delivery validation
Who uses this most
- QA teams approving release changes
- lifecycle and CRM teams checking campaign quality
- platform teams reviewing high-risk transactional template updates